Did you ever ask an engineer or lawyer for decorating advice? Anita Joyce and Kelly Wilkniss both started out in professional careers before creating their individual decorating blogs where they have been able to feed their passion, connect with fans and collaborate with leading brands. Listen to Ep61 to hear how these best selling authors found each other through the blogoshpere, discovered their “eerie”connection, and why they started Decorating Tips and Tricks, a podcast which they now co-host.
06:54s Attending a podcast conference – Podcast Movement
09:20s Impressions of the podcast industry
12:40s The Decorating Tips and Tricks podcast
15:20s Kelly and Anita’s point of view on decorating and chemistry
19:04s Deciding to do a podcast together as co-hosts
24:35s Anita’s start as an engineer and finding her passion in decorating and photography
30:32s Being relatable as a passionate enthusiast vs a subject matter expert
32:12s Kelly’s start as a trial attorney / prosecuter in New York and moving to California
39:04s Blogging full time and making money with sponsorships and creating authority
44:33s Embracing technology, leaning in and finding opportunities
48:35s Failing as an entrepreneur and figuring out it’s just a step along the way
51:00s Discover a love for business and approaching brands
53:56s Anita’s greenery decorating tip
54:45s Kelly’s runner / centerpiece idea for holiday meals
“To say that technology is ruining the way that people communicate I really couldn’t disagree more. I think if you use it properly that it can expand your world like it certainly has mine and Anita’s.” – Kelly Wilkness
“Coming from the blogging world, we felt like we were connecting with our readers that way, but the connection on the podcast with listeners just seems to be much more personal.” – Anita Joyce
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